Native Ads for Advertisers
Native advertising is the use of paid advertisement that looks and feel and function in the same formate and medium from which they are appearing, they are often found in the social media feeds, or under articles under title ” recommended content or sponsored content”
Why choose native advertising
Puts the control in the hands of the publisher
With native advertising we can purposefully place content into an environment where it will be seen by any audience we choose, sitting amongst similar content, matching intent and topic.
Captures more attention
Since native advertising is embedded inside the content, it hardly gets the attention of an obvious advertisement like other advertisements methods, native advertising is much more likely to capture our audience’s attention as, when done well, it is purposefully relevant content that fits in with page’s content or our social timelines.
The audience reach is greater
If the content is engaging, informative and relevant, as all content should be, readers are more likely to engage, with share and like content; the best native never looks like an advert, and the content it serves is so well targeted that the audience is happy to treat it as standard content.
Ad-block Friendly
Native advertising is unobtrusive, reads like standard content, and doesn’t disrupt a user’s experience, instead offering content of interest to demonstrate a product or service.
Increases brand awareness
Native advertising increases the likelihood of ‘going viral’ and therefore helps improve brand awareness across online channels.
Device responsive
Regular advertising methods are often cropped or removed from mobile devices to provide a more optimal experience for mobile users whereas regular content will still appear on your target audience’s radar regardless of their choice of device.
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