Frequently Asked Questions

FAQ – General

What is MPI?+

MPI is a content marketing platform built for uniquely for Arabic content for MENA advertisers and publishers. It allows advertisers to get their content discovered on thousands of publisher sites around the web and on the other side; it allows publishers to monetize their websites by offering high quality ads to their users. The beauty of MPI\’s algorithm is found in the results. Advertisers enjoy laser targeted and highly engaged users driven by publishers\’ recommendations while publishers enjoy high CTR rates and great monthly payouts.

What is Content Distribution?+

Content Distribution is distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience, with the objective of driving profitable customer action. In other words, take all of discussion and problem solving your product team mapped out when designing your products and solutions, and turn it into content for your target prospects to consume.

How does it work?+

Easy, we can explain that in 3 simple steps: For Publishers: Customize a widget suitable for your website, Copy the widget’s code into your website, MPI will show high quality promoted ads in the widget, sit back and watch your website making money for you. For Advertisers: At this stage, you can Contact Us for great content promotion packages.

Why should I use MPI?+

MPI is the only content discovery platform for Arabic content. Our algorithm will drive quality traffic to your article, blog, mobile optimized or video content. Reach a new Arab speaking audience at scale. Get exposure on thousands of Arabic publisher sites. Pay only for the traffic you get with our flexible, cost-per-click CPC model.

Who uses MPI?+

MPI is for anyone with interesting, high quality Arabic content that can be shared with a large, highly engaged audience whether you’re a big or small online magazine, online news agency, E-commerce website, service provider and so on! People use MPI for a variety of goals – among them, to drive high quality traffic to their site, build their audience exposure, increase page-views, drive new sales leads and increase conversions.

Is MPI safe for websites? Is it secured?+

MPI is very secure! MPI’s Security solutions are provided in different layers. It is provided at the functionality level, web security standards adoption, secured network architecture, and at the code level. At the functionality level, MPI keeps the users’ account security always in mind and enforces unique user names, provides strong password validation, backend password encryption, user role authorizations, and more. MPI keeps account compartmentalization so that no mutual resources are shared. MPI adopts web security standards by running our administration portal to run with secured connections using an SSL certificate that is licensed by an authoritative SSL certificates provider.

Moreover, the web application encapsulates and hides the internal application structure from web users. With respect to network architecture, MPI’s service is hosted in Microsoft Azure’s cloud with a fall back policy to an Amazon’s AWS hosted site. We also keep our private cloud hosted in Amsterdam, which is also able to run several flows to provide a scalable solution. All our different sites communication through an encrypted VPN connection. All internal system services and servers are scalable and will grow to keep our service level at high quality.

FAQ – Advertisers

How much does it cost?+

The beauty of MPI is that it\’s your content that dictates your results and not the size of your budget! The minimum daily budget you need to create a campaign on MPI is $100 per day. The number of clicks your content receives dictates how much you end up spending. Contact Us for more information.

How do I control how much I spend on each campaign?+

You set your daily budget (as low as $100/day) and pay only for the clicks you get with our flexible, cost per click (CPC) model. We will keep recommending your content until you have used up your daily budget. The higher the CTR, the more we will recommend your content as it is obviously interesting to audiences across the web!

How do I create successful campaigns?+

Campaign performance can be affected by a number of factors, but following some simple guidelines can significantly impact your ability to reach your audience and increase your CTR rate. Headlines Be brief. Content belongs on your page, not in your headline. Headlines that only contain a few words often perform better than more elaborate ones. The best performed headlines are those with 60 characters or less. Be informative. Phrase your headlines as questions or as “how to” statements. Let the reader know that your content is informative and/or helpful. Be honest.

Misleading your readers about your content just to increase clicks not only wastes your money; it damages your brand’s integrity. Honestly promoting your content ensures that you reach your intended audience and encourages return visits. Images Use photos. Photos of people or products are more engaging and straightforward than graphics or diagrams. Customize them. An image that looks great splashed across the top of your article might not be very clear as a small square in a widget. Pick simple, sharp images that look great as small as 80-100 pixels wide. Make them big! To reach the widest possible audience, use the largest images allowed. This ensures that your content is compatible with every available ad placement, including the ones that draw the most attention to your content.

What kind of content can I promote on MPI?+

Any kind of content! MPI can be used to distribute your own content along with other 3rd party articles about you or your product. We accept content on a case-by-case basis, but cover nearly every vertical from technology, fashion, business, politics, literature, science, and so on.

What content MPI do accept and what is not accepted?+

We accept almost all content, however, we do have standards, after all. Here is the full list of content categories we DO NOT accept: Adult Alcohol Drugs Tobacco Gambling Malware Online pharmacies Weapons & Explosives We also strictly prohibit content that:
Features pornographic language or imagery Promotes hate, violence or discrimination Defames an individual, organization, or group of people Facilitates participation in any illegal activity Promotes businesses that appear to be generally deceptive or misleading Contains adware, malware, spyware, virus, Trojan horses or other features designed to infiltrate or damage computer systems or access personally identifiable user information without explicit user consent Promotes non-government approved pharmaceuticals and supplements Is intended to frighten or alarm the reader with information geared toward persuading the reader to take a specific action

How do you know where to recommend my content?+

Our system automatically takes in the title and the body of the article to determine what it’s about so we can recommend it on relevant pages. However, contextual relevancy is only one part of a much larger set of algorithms. Our data has shown us that the best way to deeply engage audiences is to find content that is interesting to them, but not necessarily related to the page they are on. We also use data points like popularity of an article, reader behavior and audience engagement to determine where to recommend each piece of content.

How do I learn more about running a campaign on MPI?+

To learn more, please contact us here and we will be happy to answer in detail any questions you may have.
What payment methods can I use to pay for my campaigns?
At this stage, we only accept Paypal payment and bank deposit, but we will launch credit card payment system soon, so stay tuned.

When do I pay?+

Payments are done before the start of your campaign.

FAQ – Publishers

Is it 100% Brand Safe?+

Yes, we monitor and manually approve ads which will show on your website. So don\’t worry about the ads showing on your website, they are all safe and meet your standards, so rest assure that no ads containing nudity or obscene language, alcohol, drugs, tobacco, gambling, malware…etc, will show on your website. Your readers\’ safety is our priority.

How do I get approved?+

Once you apply to MPI publishers’ program, we will review your application within 24 working hours. If your website meets with our standards, your website will be approved and you can start making money.

How can I maximize user interaction with my widget?+

Widget performance can be impacted by a number of factors, such as its location on your site, your user base, and how your widget is presented visually. Following the guidelines below will help your widget achieve its best performance: Keep styles compact and images large. A widget with less whitespace tends to catch the user’s eye and allows you to maximize the image size. Don’t cut off headlines. Keep it complete. More isn’t always better. We suggest 4-8 units for most widgets. Don’t limit ad content. The best place for the widget is usually directly beneath your page’s main content. Place your widget in a highly visible location. The best place for the widget is usually directly beneath your page’s main content. Give it time. We recommend letting your widget run on your site for at least a week before evaluating how it performs for you.

I made a lot of money on sponsored content yesterday, but not today, and I haven’t changed anything. What is the reason?+

The MPI widget generates revenue by displaying a variety of different kinds of offers. Some of these offers generate small payouts on a consistent basis, and others generate large payouts but are completed less often. As result, many publishers may notice that their revenue varies significantly on a daily basis, especially when placing a widget on a site for the first time. Over time, MPI will learn which content the site’s audience engages with and optimize accordingly, but for many publishers, we recommend analyzing widget performance on a weekly basis rather than daily in order to gain a more accurate perspective on how the widget is monetizing for them.

How can the MPI widget generate revenue for me?+

MPI widgets can be set up to display varying amounts of sponsored content from 3rd party websites. When this option is selected you make 70% of the revenue generated from sending quality visitors to these sites. Over time, MPI will learn and optimize to show sponsored content that performs the best for you.

How and when will I get paid?+

Payments are made once per month on net 60 terms, provided that you have earned at least $100 in unpaid revenue. Payment for revenue earned in March, for example, will be sent out in 10-15 June. Accumulated earnings of under $100 will be paid every 6 months. You can request your payments via Bank transfer at this stage only.

Will the widget slow down my site?+

No. The MPI widget is designed to load “asynchronously”. This means your page will load independently of the widget script.

What is MPI’s policy on fraud traffic?+

Fraud activity means, fraudulent traffic sent to the advertisements on MPI’s widgets.
MPI has a strict policy on fraud activity and will not grant any revenue to the involved party, and all the monthly revenue will be revoked automatically.

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